(a) State five functions of a marketing manager.
(b) Explain five ways a marketer will assist his/her company to deliver high quality goods and services to the customer.
(a)State five functions of Marketing Manager: Functions of a marketing manager:
(i) He/she develops marketing plans for the company.
(ii) He/she organized marketing research.
(iii) He/she establishes appropriate pricing strategy acceptable to customers.
(iv) He/she coordinates various selling activities of the sales personnel and offering helping hands in difficult situations.
(v) He/she ensures that the correct product mix and sizes are offered to the market.
(vi) He/she approves all marketing expenditures against marketing tasks, he/she wishes to accomplish during a financial period.
(vii) He/she ensures that the company's market share is increasing to improve its profitability.
(viii) He/she liaises with the human resources department in the areas of recruitment, selection, training, remuneration and motivation of marketing staff.
(ix) He/she ensures the development of customers relationship management.
(x) He/she identifies new business opportunities.
(xi) He/she carries out market analysis.
(xii) He/she carries out market forecast.
(xiii) He/she is responsible for product development and management.
(xiv) He/she directs other marketing staff.
(b) Explain five ways a marketer will assist his/her company to deliver high quality goods and services to the customer: Ways a market can assist a company to deliver high quality goods and services. A marketer can assist a company to deliver high quality product by
(i) Correctly identifying customers' needs and wants through constant research on the company's products.
(ii) Ensuring that customer orders are supplied correctly id on schedule.
(iii) Communicating consumer pectations properly to the production department.
(iv) Ensuring that customers receive proper instructions, training and technical assistance in the use of the product.
(v) Ensuring that customers are regularly contacted after the sales of goods to ensure that they are satisfied with the product purchased.
(vi) Receiving information from customers on product improvements.
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