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2018 WAEC Marketing Theory (a) What is transportation? (b) List and explain six factors affecting the choice of transportation...

Marketing
WAEC 2018

(a) What is transportation?

(b) List and explain six factors affecting the choice of transportation mode.

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Explanation

(a) Explanation of Transportation: Transportation is the movement of goods and people from one location to another. It may also be seen as a system for moving goods or passengers from one place to another.

(b) Factors Affecting the Choice of Transportation Mode:

  • Cost: The cost of transportation is important In choosing a particular mode
  • Distance: The distance to be covered is another consideration in choosing a mode of transportation. Air transportation is preferable for long distance journeys.
  • Flexibility: The flexibility of a mode of transportation is also important in choosing the transportation mode. Road transportation is more flexible than other modes of transportation. 
  • Bulkiness: The bulkiness of the goods being transported is another factor in choosing a mode of transportation.
  • Nature of the goods: The perishable nature of goods is considered in choosing a mode of transportation.
  • Urgency/time: The immediacy attached to the delivery of goods will determine the transportation mode to be chosen.
  • Preference of the owner: The personal preference of the owner of the goods is an important consideration in choosing a mode of transportation.
  • Safety and security: The safety and security of goods being transported is an important factor in choosing a mode of transportation. 
  • Availability: One must consider the mode of transportation that is available in the area where the goods are being sent.
  • Weather Conditions: The weather condition in a particular area and at a particular time will influence the choice of transportation mode.
  • Traffic condition: Traffic Situation in an area and at a particular time could encourage or discourage the use of a particular mode of transportation.

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