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A price reduction to reward dealers for participating in advertising and sales support programmes is...

Marketing
WAEC 2018

A price reduction to reward dealers for participating in advertising and sales support programmes is a_________-

  • A. Seasonal discount.
  • B. Sales Contest.
  • C. Promotional allowance.
  • D. Quantity discount
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Correct Answer: Option C
Explanation

Promotional allowances are price reductions offered to dealers as an incentive for participating in advertising and sales support programs.

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