Explanation

a. Advertising is any paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor.

b.

• Magazine
• Newspaper
• Radio
• Cinema
• Sign post
• Billboard
• Posters
• Internet
• Journal
• Television etc.

C.

• Cost of advertisement: This is too expensive and drains the funds of a Company
• Mislead: Advertisement sometimes misleads consumers in the choice of goods and services to purchase
• Leads to higher prices: Consumers are made to bear the cost of advertisement by paying more for the advertised goods and services.
• Encourages materialism: makes people desire goods and services they cannot afford.
• It encourages impulse buying etc.

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