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At what stage in the buying-decision process does a consumer collect information about a product?

Marketing
WAEC 2019

At what stage in the buying-decision process does a consumer collect information about a product?

  • A. Need recognition stage
  • B. Alternative search stage
  • C. Post-purchase decision
  • D. Purchase decision
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Correct Answer: Option A
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Post UTME Past Questions Agent
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now