Explanation

a.

• The need to explore new market by the company could have necessitated the conduct of the market research
• The need to discover the cause of customer resistance to the company's products could have necessitated the conduct of the market research
• The company might be experiencing a decline in sales and for the reason the conduct of research become inevitable.
• The company would need to choose an effective distribution channels hence the conduct of market research
• The company would need to access the effectiveness of the medium of advertising for its products hence necessitating the conduct of the market research
• The company would need to determine the needs of consumers to be able to deliver better service

b.

• The committee would present its findings and recommendations to management on the company
• The committee would analyze data collected for research
• The committee would identify the marketing problem to research on
• The committee would develop the research plan
• The committee would identify the marketing problem to research on 

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