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2020 WAEC Marketing Theory Joan Ltd., a producer of cosmetic products, has decided to engage in international marketing of...

Marketing
WAEC 2020

Joan Ltd., a producer of cosmetic products, has decided to engage in international marketing of its products

a) State five factors that may have influenced Joan Ltd's decision to go international

b) State five rules and regulations the Company would observe while selling its products in other countries

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Explanation

a.

  • The company's objective may be to build brand image hence, marketing products internationally would assist in achieving that
  • The company may desire to gain access to scare resources in foreign countries
  • The hope of benefitting from grants and subsidies for exporting their products
  • The need to expand the company product life cycle 
  • To increase the company's customer base
  • To increase sales and make more profit 
  • To create access to foreign currencies for its operatives
  • To utilize excess production capacity of the company
  • The need to enjoy for technological advancement in foreign countries could have also influenced the decision

b.

  • The company would pay Day all taxes required by the foreign country
  • The company would not export any product that is contraband into any Country
  • The company would obey all laws associated with the establishment of business in the foreign country
  • The company would be politically neutral in the foreign country
  • The company should not be involved in fraudulent activities which would lead to it being banned by the foreign be country.
  • All business transactions within the foreign country must be a party to the be business

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